Improving online grocery shopping through trusted recommendations
Spring 2020
Have you ever been surprised to learn that your personal shopper didn’t get the cookies you ordered online, then realized the kind they got you weren’t gluten-free?
The wkrm team partnered with a leading North American grocery chain to understand what’s behind substitutions and explore ways to improve the overall experience and the outcomes.
Click here to see the a summary of research, ideation, prototyping, and delivery.

Planning an activity for the client KO meeting

Developing problem frames

Ideation session

wkrm studio

The research data wall

Sharing stories from field research

Reviewing empathy maps

Developing design criteria

Brainwriting

Sorting concepts with the client team

Concept critique

Prioritizing ideas