Meeting people where they are in the home-buying process

Spring 2021

Ojo Labs is an Austin-based real estate company that aims to bring equity into the home-buying, selling, and ownership experience by “fusing machine intelligence and human expertise”.

The wkrm team conducted remote contextual research and design, producing deep insights and speculative concepts to create more meaningful, trustworthy relationships between agents and clients new to the process by focusing on key touchpoints in the buying journey.

The course was conducted online because of the Covid pandemic. Students developed keen skills using Miro. Shown here: learning how to co-create journey maps with buyers and sellers to understand the highs and lows of the process.

Making sense of research insights

Ideating ”quick concepts” informed by remote contextual research

Using ”Innovation Patterns” to push concepts further

Screen Shot 2022-06-30 at 7.19.26 PM.png

Select slides from the Design Research Summary

wkrm_ Ojo Labs Research Summary Presentation 4_8 (1).png

wkrm_ Ojo Labs Research Summary Presentation 4_8 (2).png

wkrm_ Ojo Labs Research Summary Presentation 4_8 (3).png

wkrm_ Ojo Labs Research Summary Presentation 4_8 (4).png

wkrm_ Ojo Labs Research Summary Presentation 4_8 (5).png

wkrm_ Ojo Labs Research Summary Presentation 4_8 (6).png

wkrm_ Ojo Labs Research Summary Presentation 4_8 (7).png

wkrm_ Ojo Labs Research Summary Presentation 4_8 (8).png

wkrm_ Ojo Labs Research Summary Presentation 4_8 (9).png

wkrm_JourneyMap (1).png

Select slides from the Final Presentation featuring concept vignettes

Screen Shot 2022-07-01 at 8.02.44 PM.png

Screen Shot 2022-07-01 at 8.04.50 PM.png

wkrm- UX Vignette (3).png

Screen Shot 2022-07-01 at 8.06.43 PM.png

Screen Shot 2022-07-01 at 8.07.02 PM.png

wkrm- UX Vignette (6).png

Screen Shot 2022-07-01 at 8.07.20 PM.png

Screen Shot 2022-07-01 at 8.07.32 PM.png

Spring 2022: The College of Liberal Arts

Spring 2020: Texas Grocery Store Franchise